TechnoBark.Pets and the Digital City

The connection between pets and technology is bigger than it may seem. First, digitalization affects even such an analog sphere of urban life – PetTech solutions help care for the health and safety of pets just as much as their owners. Additionally, technology helps “dog owners” and “cat owners” form communities – not only neighborly but also not limited by physical space. Secondly, ratings of world cities regarding dog friendliness are often topped by startup capitals – San Francisco, Tel Aviv, Berlin, and Lisbon. It can be assumed that a dog is a startup’s best friend.

• How does technology make life easier for four-legged citizens and their owners?
• Why are dog-friendly cities thriving as tech entrepreneurial hubs?