AgeTech. Navigating the Digital Wave of Elderly Citizens

Growing elderly urban populations may be the recipients of a broad range of digital services, but their learning paths to innovation are longer than those of young people. This poses particular challenges for technology solution architects who care about this audience.

• What digital services, from medicine to entertainment to maintaining social connections, might be particularly in demand by elderly citizens? Which markets are showing the most growth?
• What features of technical solutions and interfaces should be considered?
• How can we avoid the stratification of society into “fathers” and “children” based on the accessibility of the digital world?