Between the Worlds. City Retail in the Digital Environment

Stores, bank branches, showrooms – all these were and still are the charm and appeal of urban life. At the same time, retail is inevitably digitalizing, and companies cannot ignore this reality. Online shopping or FinTech are increasing speed and convenience by leaps and bounds, but do they bring as much emotion and pleasure as traditional beautiful and spacious stores and banks?

• How do digital and offline realities compete and overlap in the battle for customer attention?
• How are traditional chains adjusting to the conditions of the digital economy? How is the figital format evolving?
• Can virtual retail and brand spaces claim to rival conventional boutiques?